Govt urged to help revive women businesses in flood-hit areas

ICCI to organize exhibitions for rural businesswomen's products for trade export
Oct 15, 2022


Islamabad Chamber of Commerce and Industry (ICCI) on Friday urged the federal and provincial governments to provide support to businesswomen of flood-hit rural areas for reviving their businesses.

While addressing the 15th Annual Rural Women Leadership Conference 2022 organized by ICCI in collaboration with National Commission on the Status of Women and Potohar Organization for Development Advocacy (PODA) Ahsan Zafar Bakhtawari, President, ICCI said that ICCI is ready to connect the women entrepreneurs of rural areas with online platforms like Amazon.

He said so that they could get easy access to international markets to improve exports and earn more foreign exchange for the country.

He assured that ICCI can organize exhibitions of the products of rural businesswomen to showcase their potential for trade export.

Women from four provinces of Pakistan, Gilgit Baltistan and Azad Kashmir attended the event.

Nilofar Bakhtiar, Chairperson, National Commission on the Status of Women said that economic empowerment and financial inclusion of women was the best option to reduce poverty and promote prosperity in the country.

She thanked ICCI for hosting the women conference and hoped that such conferences would help change the role of rural women from vulnerability to change makers by building linkages and partnerships with others.

Sameena Nazir, Founding President, PODA said that women entrepreneurs in rural areas were exporting their products to many countries, but the destruction of their businesses due to recent floods had created financial problems for them.

She stressed that all stakeholders including the government should support them in reviving their businesses.

She further emphasized that the government should take measures to empower the women of rural areas of Pakistan that would equip them with the confidence to stand up and claim their equal place in society.

Many women entrepreneurs from rural areas of Pakistan shared their success stories and highlighted the issues being faced by them in running business activities in rural areas.

Azhar ul Islam Zafar Vice President ICCI, Zafar Bakhtawari, Zubair Ahmed Malik and others were also present at the occasion.

Pakistan women

flood damage

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